Business Managers Masterclass: Communicating in a Crisis with Clarity

Description

The ability to manage crises effectively is critical for maintaining your school's reputation. While the operational response is crucial, equally as important is your ability to communicate clearly and effectively with your numerous key stakeholders. This includes parents, government agencies, the local community, and media as well as internal audiences such as teaching and administrative staff.

In this tailored half-day workshop we will cover the key principles behind responding to a crisis; complete a sense check of the communications components of your school’s Crisis Management Plan; and then turn our attention to making sure you understand and are well-positioned and resourced to communicate effectively during a crisis.

Who should attend?

This bespoke training and workshop session is invaluable for Principals and key senior members of their team who may be involved in communicating, including those individuals in senior communications roles, risk/compliance managers, and senior HR staff.

Participant numbers are capped at 20 to optimise learning outcomes and allow for consideration of existing crisis communications plans against a robustness and resilience checklist, with recommendations for improvement and next steps.

The workshop will cover:

• The principles for handling Issues and Crisis, and the difference between them
• The importance of a Crisis Management Plan and its key elements (so you know you’ve got one that will work)
• The essential communications components of a Crisis Management Plan
• Re-examining your current Plan – a robustness and resilience checklist including:
      o    Skills
      o    Resourcing
      o    Infrastructure / channels
• How your communicators should function during a crisis
• The Principal’s role 
• The systems/processes you need to ensure success with:
      o    Parents / students
      o    Staff
      o    Government
      o    Media
• What’s probably going to go wrong, and how to make sure it doesn’t

• How to test your readiness through a crisis simulation
      o    Designing a realistic test